A Twist in the Tale
Let's Talk Fast Fashion - Again!
You're probably familiar with online sites that sell pre-loved clothes. They're a great way to
pass on clothes you no longer want
find something 'new' that doesn't cost the earth (pun fully intended)
We were very interested in a message from Thrift+ - an excellent site that aims to accelerate the circular fashion economy while also raising funds for charities.
It's a rather upmarket site with a list of accepted brands that come from the higher end of the High Street and actual designer brands, but they have recently reviewed their accepted brands and now include more commonly seen labels such as M&S, H&M and Next.
Now, as they point out, some of these newcomers are fast fashion brands (that neither they, nor we, really recommend) but here's their justification for including them.
'This is a conscious decision as we know that these items have the highest environmental footprint and are the hardest to recycle. Keeping them in circulation for as long as possible helps to reduce the demand for brand new clothes.'
It's a good point.
Let';s be clear - we are not advocating fast fashion at all! But we need to face facts - these clothes are already in existence. They have been manufactured, shipped and sold with all the associated carbon costs, so the least we can hope for is that they are worn more than a handful of times.
And just in case you need a reminder of just why we need to do this - the fashion industry is one of the world's biggest polluters. Read through these statistics (and weep?)
100 billion new items of clothing are made every year
fashion emits more CO2 every year than aviation and maritime shipping combined
73% of clothes produced worldwide go to landfill
just 1% of clothes manufactured are recycled into new clothes
To stay within 1.5°C warming by 2050, we need to reduce emissions by 45% by 2030. The fashion industry alone could prevent us from achieving net zero
Purely by coincidence, and rather unexpectedly, we have given an extra bit of life to one of those fast fashion, hard to recycle items of clothing this week. This one was covered in sequins, which are, of course, made from plastic, so no way can that dress be recycled.
Our little princess was devastated when her favourite dress - which actually came to her second- hand via our Community Wardrobe - no longer fitted.
Using our rather limited sewing skills, we managed to turn it into just what she wanted - a mermaid's tail.
Can we call this a tale for our times?
PS. - Did someone at the BBC know we were writing this? Maybe not, maybe it is because London Fashion Week starts tomorrow that the One Show ran a piece last night in which the legendary model, Twiggy, investigated online apps as an alternative to buying new. And who was featured? Why, Joe Metcalf, founder of Thrift+
Why not take a look? It's 14 minutes into the programme.